Persona Records originally began in Boston, Massachusetts in 2001 as an outlet for the music of Stewart Walker. The name "persona" was chosen as a response to the trend of artists working solely under pseudonyms thus obscuring the humanity involved in electronic music. At the time, electronic dance music was perceived by American audiences as merely the product of computer algorithms. Words like "computer" and "digital" when used to describe music were epithets with a true meaning of inhuman, soul-less, and anonymous. Electronic music artists since Kraf… read more
Persona Records originally began in Boston, Massachusetts in 2001 as an outlet for the music of Stewart Walker. The name "persona" was chosen as a response to the trend of artists working solely under pseudonyms thus obscuring the humanity involved in electronic music. At the time, … read more
Persona Records originally began in Boston, Massachusetts in 2001 as an outlet for the music of Stewart Walker. The name "persona" was chosen as a response to the trend of artists working solely under pseudonyms thus obscuring the humanity involved in electronic music. At the time, electronic dance music was perceived by American audiences as merely the… read more
