Lofi hip hop is an aesthetic in music production which uses low fidelity recording practices. On February 5th, 2017 ChilledCow started a 24/7 YouTube livestream called "lofi hip hop radio - beats to relax/study to". Due to YouTube's algorithm, these live streams started getting recommended to users.
reddit.com/r/lofihiphop
https://www.youtube.com/watch?v=MWZiKbWcVVQ
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