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The breakout single from Norwegian artist Boy Pablo’s 2017 "Roy Pablo" EP, “Everytime” tells a story about a lovesick girl desperately trying to get the attention of an uninterested boy.
The music video, which bombarded YouTube video recommendations in mid-2017, garnered millions of views in just a few months, further leading to Boy Pablo’s rise in the modern indie rock scene.
Pablo says of the video’s sudden popularity:
"We uploaded the video in May, and got about as many views as we expected the first few weeks: a few thousand. The video caught some attention in a Reddit forum called r/listentothis, which gave us 25-30,000 more views and made a lot of people reach out to us wanting to know more about the project. I don’t know how people from YouTube found the video, but as soon as we were put on recommendations, things went crazy."
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