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“Cockiness (Love It)” sees Rihanna assuming the role of a dominatrix, confidently telling her lover exactly what she wants from him. Similar themes are explored on “S&M,” which Rihanna released less than a month after this track.
The bass-heavy instrumental was created by Bangladesh, a hip-hop producer best known for his work with Lil Wayne. A remix of “Cockiness (Love It)” featuring A$AP Rocky was released in September 5, 2012 following their performance at the 2012 MTV Video Music Awards.
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