Biography
Dancehall and Reggae music producer Notnice - With a signature style that infuses sharp-edged Hip Hop drum kicks with soulful piano rifts and Dancehall bravado, Ainsley Morris has carved a unique niche for himself among Jamaica's young Dancehall producers.
Starting out as a high school student with no musical training, the self-taught rhythm creator is a Billboard producer who was the backbone of one of Dancehall's most powerful forces.
Between 2009 and 2011, he became a household name as an integral part of Dancehall star Vybz Kartel's Portmore Empire, scoring a string of #1 singles for Kartel, including "Last Man Standing," "Cake Soap," "Mama," "Get Wild," and "Benz Punany." In addition he produced break out hits for the Empire's then up and coming pool of deejays including Jah Vinci's " Watch Yuh Friends," Popcaan's "Gangster City," and "Dream," Shawn Storm's "My Life" which also hit #1 on the local charts, as well as Gaza Slim's "One Man." Joining forces with Corey Todd Records in 2011, he landed another local #1 single with Jah Vinci's "In My Life.
He won international acclaim with "Ramping Shop" a racy and wildly popular duet from Kartel and female Dancehall deejay Spice that became a staple on urban radio in Nort h America. In 2009, "Ramping Shop" peaked at #76 on t he Billboard Top 100. In 2011, Notnice was named 'Producer of the Year' by the Excellence in Music and Entertainment Awards.
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