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Length
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"My Name Is Ruin" was released as the lead single from Gary Numan's 21st studio album, Savage (Songs From A Broken World). The song is about a man living in a post-apocalyptic world, whose daughter gets taken away from him. His whole life from then on becomes the need to get her back. Numan's daughter Persia (who was 11 years old at the time) contributes vocals to the track.
According to publicity materials, "It's a menacing industrial march in which the unrelenting mechanized intensity is countered by the humanity of its sweet, swirling backing vocals which exude a palpable Egyptian influence."
The accompanying video for the track was directed by visual artist and musician Chris Corner of IAMX. Filmed in the hot, desolate deserts of southern California around 29 Palms and Joshua Tree, the clip features Numan and Persia. Although all three of Numan's girls had a tiny walk on part in his "Love Hurt Bleed" clip, this was Persia's first proper session at filming and lip syncing. Numan admitted on his website:
"I was nervous that nerves would get the better of her (she's only 11 after all) and she would just giggle and not be able to do what was needed. But, she overcame her nerves, shyness and the ridiculous heat and just got on with it. I was very proud of her, and she looked amazing."
Temperatures reached as high as 118 F (48 C). "Desolate, dry, forbidding and incredibly hot," commented Numan. "Absolutely perfect for an album devoted mostly to a future world devastated by Global Warming."
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