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Biography

Electro Group are a super noisy dream pop band from Sacramento, CA, with ethereal vocals, very similar to My Bloody Valentine or Alison's Halo. Their new album, Good Technology, was released by Clairecords in Fall 2007.

Comprised of "three like minded and cautiously optimistic gentlemen out to create and build songs culled from years of self-induced isolationism, sexual regret, and audio experimentation", Electro Group teamed up with local Sacramento imprint Omnibus Records (The Shins, Mates of State, Flake Music) to issue their 2001 debut, A New Pacifica. Its tracks surfaced on more than a few tastemaking college and community radio stations, and even made it to the playlist of legendary BBC DJ John Peel. A slew of compilation appearances and side projects followed: Electro Group recorded a series of split 7-inches, teamed up with Pavement cofounder Gary Young for a cover of Sonic Youth's "100%," and bassist Ian Hernandez formed Holy Smokes with Pinback's Rob Crow and Hella's Zach Hill. Live appearances with Sleater-Kinney, Quasi and The Swords Project followed, as did a tour of the UK, and their next studio venture, the 2004 seven-track mini-album Ummo. With their second proper full-length, Good Technology, Electro Group had to destroy their conceptions of not only music, but modern life in general, and reconstruct them from square one. While A New Pacifica explored a utopian society in the aftermath of California falling into the sea and Ummo queried, "Are we alone in the universe?," Good Technology finds Electro Group in a deconstructionalist mindset. As Hernandez reveals, "Good Technology exhibits the natural songwriting and recording progression exhibited in our previous selfrecorded endeavors. Since those releases, a better understanding of multi-track recording and those techniques associated with the capture of and replication of those sounds on audio disk, helped provide a stronger foundation for the new record while still retaining those familiar audio properties." It's a rapidly changing world we live in, and the futuristic, guitar-driven fuzz-pop of Good Technology provides an ideal soundtrack for it. What more lies ahead? As guitarist/vocalist Tim Jacobson summarizes, "Great quality." Not to mention good technology.

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