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"Doja" is a song by Central Cee that was released on 21 July 2022, and the first release since his mixtape "23" (2022). The track’s beat samples Eve and Gwen Stefani’s classic May 2001 track, "Let Me Blow Ya Mind."
The rapper first performed the track at Wireless in July 2022, prompting fans to repost the performance on YouTube. Cench also sent flirtatious shots toward American artist Doja Cat, making the meaning of the title clear. On July 15th, 2022, the rapper released a TikTok teaser of the track, announcing the July 21st release date.
Later that day, video director and Lyrical Lemonade founder Cole Bennett, uploaded a TikTok video of the behind-the-scenes. The director has worked with various artists such as Juice WRLD, Justin Bieber, Lil Tecca, and many more.
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