It's In His Kiss (The Shoop Shoop Song)

"It's in His Kiss" is a song written and composed by Rudy Clark. It was first released as a single in 1963 by Merry Clayton that did not chart. The song was made a hit a year later when recorded by Betty Everett, who hit No. 1 on the Cashbox magazine R&B charts with it in 1964. Recorded by dozens of artists and groups around the world in the decades since, the song became an international hit once again when remade by Cher in 1990.

The song is sung from the point of view of a woman trying to mentor a young girl in identifying true love. She emphatically insists, "it's in his kiss." She becomes frustrated with the girl, who suggests other things such as his behavior and his embrace might instead be the signs she is looking for. The woman scolds the girl for not listening to her, and insists that the one sure sign of true love is seen in a lover's kisses.

Calvin Carter, the chief A&R man for the Chicago-located Vee-Jay Records, found "It's in His Kiss" while visiting New York City in search of material for the Vee-Jay roster which included Betty Everett. After Everett had a hit with another song Carter brought back from New York City, "You're No Good", Carter suggested Everett cut "It's in His Kiss" as the follow-up single. Everett – who found the song puerile – reluctantly agreed. The accompanying vocals on Everett's recording were provided by Vee-Jay session regulars the Opals, a trio of teenage girls (Rose "Tootsie" Addison, Myra Tilliston, and Rose E. Kelley from East Chicago, Indiana.

Dave Marsh in his book The Heart of Rock and Soul opines that Betty Everett's version, "while as a solo performance is one of the finest girl group hits, undoubtedly the best one made outside the genre's New York City/Philadelphia/Los Angeles "axis"".
ReceptionEdit

Everett's version of "The Shoop Shoop Song" reached number 6 on the Billboard Hot 100 chart in the spring of 1964: at the time Billboard was not publishing its R&B chart but her cover was a number 1 R&B hit according to Cash Box. In international release, Everett's "The Shoop Shoop Song" was also a hit in Australia reaching number 21 but was initially overlooked in the UK although Everett's minor 1965 U.S. hit "Getting Mighty Crowded" (number 65) would reach number 29 in the UK. In 1968, the label President Records reissued both songs on one single, with "The Shoop Shoop Song" as the A-side, that peaked at number 34.