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“Euphoria“ is the response by Kendrick Lamar to Drake's "Push Ups" and "Taylor Made Freestyle", which itself is a response to Future and Metro Boomin's track featuring Kendrick Lamar "Like That". The single was surprise-dropped on YouTube on April 30, 2024, with the streaming release following mere hours later.
Made of three distinct song sections in which Lamar targets Drake, his public perception, and his many celebrity associates, the track playfully references Drake’s biracialism and place within both “Black culture” and the music industry at large.
The accompanying artwork depicts a definition of “euphoria” with two example sentences, originating from the online dictionary Merriam-Webster; this caused euphoria to be the most searched word on their website upon the single’s release. The second example sentence in the artwork references the fact that the song was released on a Tuesday. It’s also likely that the song’s title refers to HBO’s Euphoria, the popular teen drama on which Drake is an executive producer.
The song was produced by Cardo, Kyuro, Sounwave, Johnny Juliano & Yung Exclusive. Cardo notably has produced some of Drake's biggest songs, such as God's Plan, Wants and Needs (feat. Lil Baby), and Laugh Now Cry Later (feat. Lil Durk).
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